Why packaging design matters?
Packaging design deals with the designing the structure and graphic of a product packaging. It also includes selecting material, production methods, sealing or locking types, etc. that are used on wrapping, a box, a can, a bottle or any kind of container.
Packaging design is where form, structure, materials, colour, imagery, typography, and regulatory information merge using design elements to make a product suitable for marketing. It primarily works as a vehicle that assists to contain, protect, transport, dispense, store, identify, and distinguish a product from the manufacturing site to customer’s hands, and ultimately, the product packaging helps to meet marketing purposes by distinctively communicating a consumer product’s personality or function, allowing users to have a memorable experience and get a good impression of the product, and generating a sale.
Packaging is a practical tool, yet a sensual experience that literally engages customers through sight, touch and smell, and even sound and taste. All of these help customers understand what the enclosed product is for, how it should be used, and probably most importantly, decide if they should buy the product or not. Good packaging design encourages customers to buy goods, bad packaging discourages.
Our packaging design process
- You contact us
Our collaboration starts when you contact us for the first time and we continue the conversation by replying to you. During that discussion, we would like to hear about you, your business objectives, your products, your values, and literally anything that you think will affect the packaging design. We will ask you both verbally and through a questionnaire (if you haven’t already told us):
- Product details: features, benefits, dimensions, weight, retail price, etc. The what, where and whys.
- Audience profile: Define your audience: primary, secondary and fringe. Who is the audience for your product, male, female, age group, income…?
- Your likes and dislikes of other packaging designs.
- Who are your competitors?
- What is the history of your product? Has it been sold before?
- Do you have prototypes or are you in production?
- What are your brand values and elements?
These and many other questions that we will discuss will help us to understand your packaging needs better and suggest types of packages that could support your goals. In order to create the package, we need a real product sample in hand most importantly to create the right size package. We will ask you for this when the agreement gets signed.
2. Brief and quotation
At this stage, we will give you a written design brief to confirm and an agreement form to sign, including design costs, timeframe, tasks, terms and conditions, etc.
The design process starts after receiving the confirmed brief and signed agreement. At this stage, with your help, we will try to gather information about the market, competition, previous successful and unsuccessful cases, etc. through store tours and online research. We also may observe or talk to some potential users to know about their problems with the existing similar packages and what they may expect from a new package.
This is actually the creative phase where structure and graphics for the packaging are created, 2 to 3 concepts are developed for your review. All the valuable information gathered and the direction you have given in the previous stages is used in the design phase.
The outcome of this stage includes consideration of how the package will look, be filled, sealed, also the general life cycle, type, and material of the package.
This phase is about presenting to you, up to 3 initially selected design ideas for getting feedback and choosing the final design to complete. We may provide you with sketches, 2d or 3d renderings, physical mock-ups, and any other visual materials to realize how the packaging will look like and work. Then, we will together select one design idea to finalize as the final design for production. Chances are it will be decided to combine features of one or more design concepts, or even to redo the idea generation process to come up with more new design ideas.
At this step, the design idea selected in the previous phase will be completed. Depending on the type of packaging, proper manufacturing drawings (such as dieline for paper boxes, engineering drawings for plastic packaging, …) will be created, and suitable materials, production methods, and suppliers will be suggested. We will also support you technically when working with suppliers and manufacturers when needed.
Frequently asked questions about packaging design
Definitely. If you are not sure what you need, we will assist you at the beginning of the project. We will discuss with you what you require and what is possible, by gaining a clear understanding of your situation and budget, and by asking you to complete questionnaires or using other helpful tools. We will together write your design needs in the form of a clear design brief.
We have long experience working on various design projects, for different clients from various industries and cultures. This helps us to understand new clients’ needs, and create affordable and viable design solutions for them. As a small design studio, we reply to your requests quickly and take the stress out of the design process to make it enjoyable and hassle-free.
Please fill in the Contact form with as much information you can provide about your design needs. Once received your request, we will get back to you with a suitable questionnaire(s) to ensure we know your real needs. Next, you will receive a quote and/or agreement form, and the design process will actually start after the contract gets signed.
Absolutely. Using digital communication tools such as Email, Skype, Whats App, etc. we can start talking and working together.