What is product design?

Product design simply consists in innovating and creating physical objects for mass production. However, this definition also refers to the functionalities and invisible (emotional, sensual, cultural, …) attributes products should possess. In other word, an industrial (product) designer despite a mechanical engineer, not only considers functionality of the product, but tries to help users have a good experience using the product.

Industrial (product) design is an analytical process and relies on a problem-solving approach to improve the quality of life of the end-users and their interaction with the environment. It is about problem-solving, about visualizing the needs of the user and bringing a solution. Product designers also work with other professionals such as engineers and marketers. They take into consideration also the production cost, the manufacturing processes and the regulations. Product design has many fields of application: medical devices, tableware, jewellery, sports and leisure, home appliances, furniture, etc.

Our product design process

  1. You contact us

Our collaboration starts when you contact us for the first time and we continue the conversation by replying to you. During the discussion, we would like to hear about you, your business objectives, your current products, your values, your future plans and literally anything that you think will affect the new product design. We will ask you both verbally and through a questionnaire (if you haven’t already told us):

  • Product details: features, benefits, your manufacturing limitations and or facilities, etc. The what, where and whys.
  • Audience profile: Define your potential product end-users: primary, secondary and fringe. Who is the audience for your product, male, female, age group, income…?
  • Your likes and dislikes of other similar (or even different) product designs.
  • Who are your competitors?
  • What is the history of the product? Has it been manufactured or sold before?
  • Do you have any idea about how you want the product look like?
  • What are your brand values and elements?

These and many other questions that we will discuss will help us to understand your needs better and suggest product design ideas that could support your goals.

2. Brief and quotation

At this stage, we will give you a written design brief to confirm and an agreement form to sign, including design costs, timeframe, tasks, terms and conditions, etc.

3. Research

The design process starts after receiving the confirmed brief and signed agreement. At this stage, with your help, we will try to gather information about the market, competition, previous successful and unsuccessful cases, etc. through store tours and online research. We also may observe or talk to some potential users to know about their problems with the existing similar products and what they may expect from a new product.

4. Design

This is actually the creative phase where the product ideas are created, 2 to 3 concepts are developed for your review. All the valuable information gathered and the direction you have given in the previous stages is used in the design phase. The outcome of this stage includes consideration of how the product will look, be used, packed, also the general life cycle.

5. Evaluation

This phase is about presenting to you, up to 3 initially selected design ideas for getting feedback and choosing the final design to complete. We may provide you with sketches, 3d renderings, drawings, rough physical mock-ups (or 3D printed models), and any other visual materials to realize how the product will look like and work. Then, we will together select one design idea to finalize as the final design for production. Chances are we decide to combine features of one or more design concepts, or even to redo the idea generation process to come up with more new design ideas.

6. Finalizing

At this step, the design idea selected in the previous phase will be completed. Detailed manufacturing drawings will be created, and suitable materials and production methods will be suggested. We can also support you technically when working with suppliers and or toolmakers when needed.

Frequently asked questions about product design

Definitely. If you are not sure what you need, we will assist you at the beginning of the project. We will discuss with you what you require and what is possible, by gaining a clear understanding of your situation and budget, and by asking you to complete questionnaires or using other helpful tools. We will together write your design needs in the form of a clear design brief.

We have long experience working on various design projects, for different clients from various industries and cultures. This helps us to understand new clients’ needs, and create affordable and viable design solutions for them. As a small design studio, we reply to your requests quickly and take the stress out of the design process to make it enjoyable and hassle-free.

Please fill in the Contact form with as much information you can provide about your design needs. Once received your request, we will get back to you with a suitable questionnaire(s) to ensure we know your real needs. Next, you will receive a quote and/or agreement form, and the design process will actually start after the contract gets signed.

Absolutely. Using digital communication tools such as Email, Skype, Whats App, etc. we can start talking and working together.

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