We have an almost similar process for product, packaging, and brand design projects which consists of the following steps:
1. You contact us: Our collaboration starts when you contact us for the first time and continues as we reply to you shortly. During the discussion, we would like to hear about you, your business objectives, your current products, your values, your future plans and anything else that you think will affect the new design.
We will ask you the below questions both verbally and through a questionnaire (if you haven’t already told us):
• Product details: features, benefits, your manufacturing limitations and or facilities, etc. The what, where and whys.
• Audience profile: Define your potential product end-users: primary, secondary and fringe. Who is the audience for your product: male, female, age group, income…?
• Your likes and dislikes of other similar (or even different) product designs.
• Who are your competitors?
• What is the history of the product? Has it been manufactured or sold before?
• Do you have any idea about how you want the product, packaging, logo, etc. look like? What are your colour preferences?
• What are your brand values and elements?
These and many other questions that we will ask will help us to understand your needs better and suggest design ideas that could support your goals. To design package for your products, we need a real product sample in hand, to measure dimensions. We will ask you for this when the agreement gets signed.
2. Design brief and quotation: At this stage, we will give you a written design brief (driven from the initial discussions) to confirm and an agreement form to sign off, including design costs, timeframe, tasks, terms and conditions, etc.
3. Research: The design process starts after receiving the confirmed brief and signed agreement. At this stage, with your help, we will try to gather information about the market, competition, previous successful and unsuccessful cases, and anything else that may help in the product, packaging, and/or brand and marketing collaterals design, through store tours, online research, interviewing customers, etc. We also may observe or talk to some potential users to know about their problems with the existing similar products and what they may expect from a new product.
4. Idea generation: At this phase, the design concepts (including product or packaging sketches or rapid prototypes, colours, logo, taglines, slogans, etc., according to the design brief) are created around the design requirements and research outcome.
This is the creative phase where the design ideas are created, and 2 to 3 concepts are developed for your review. All the valuable information gathered and the direction you have given in the previous stages are used in this phase. The outcome of this stage includes the consideration of how product, packaging or branding materials will look like.
5. Evaluation: This phase is about presenting to you, up to 3 initially selected design ideas for getting feedback and choosing the final design to complete. We may show you artwork, mockups, 3d renderings, drawings, rough physical (handmade or 3D printed) models, and any other visual materials to help you realize how the selected design concepts will look like and work. Then, we will together select one design idea to finalize. Chances are we decide to combine features of one or more design concepts, or even to redo the idea generation process to come up with more new design ideas.
6. Design refinement: This phase is about completing and refining the final design selected in the previous stage, considering client’s hints and requests.
7. Delivery and further support: Final delivery of the selected design idea including artwork, 3D models, renderings, manufacturing drawings, prototypes, etc. based on the type of the design project. At this step, the design idea selected in the previous phase will be completed. Detailed manufacturing drawings or final artwork will be created, and suitable materials and production methods will be suggested. We can also support you technically when working with suppliers and or toolmakers when needed.
For interior design projects, we follow a different process as displayed below: