Product design simply consists of innovating and creating physical objects for mass production. However, this definition also refers to the functionalities and invisible (emotional, sensual, cultural, ...) attributes products should possess. In other words, an industrial (product) designer despite a mechanical engineer, not only considers the functionality of the product but tries to help users to have a good experience using the product. Industrial (product) design is an analytical process and relies on an exploratory and creative approach to improve the quality of life of the end-users and their interaction with the environment. It is about problem-solving, visualizing the needs of the user, and bringing a solution. Product designers also work with other professionals such as engineers and marketers. They take into consideration also the production cost, the manufacturing processes and the regulations. Product design has many fields of application: medical devices, tableware, jewellery, sports and leisure, home appliances, furniture, etc. From a single part to a complex device composed of multiple parts, from a small plastic part to home appliances or medical devices, and from giving a new and more appealing look to a new product to innovating completely new products we can help you thanks to our long experience in the design and development of various products for a range of clients.
Packaging design deals with designing the structure and graphic of a product’s packaging. It also includes selecting material, production methods, sealing or locking types, etc. that are used on wrapping, a box, a can, a bottle, or any kind of container. Packaging design is where form, structure, materials, colour, imagery, typography, and regulatory information merge using design elements to make a product suitable for marketing. It primarily works as a vehicle that assists to contain, protect, transport, dispense, store, identify, and distinguish a product from the manufacturing site to customer's hands, and ultimately, the product packaging helps to meet marketing purposes by distinctively communicating a consumer product's personality or function, allowing users to have a memorable experience and get a good impression of the product, and generating a sale. Packaging is a practical tool, yet a sensual experience that engages customers through sight, touch and smell, and even sound and taste. All of these help customers understand what the enclosed product is for, how it should be used, and probably most importantly, decide if they should buy the product or not. Good packaging design encourages customers to buy goods, bad packaging discourages. Our knowledge and experience in designing packaging for various products using a range of packaging materials will add value to your products.
Interior design includes all the activities to enhance the interior of a building, including residential, commercial, retail, office, etc. to achieve a more comfortable and easier and nicer to use environment for the people using the space. An interior designer performs such activities, using a set of artistic, technical and scientific knowledge. Interior design is not done in the mind of the designer or on the paper but is a collaboration between the designer, client, suppliers and all the traders involved in the construction and implementation of the interior design tasks. We create affordable, beautiful, functional and easy-to-use residential, commercial and office interior designs that make life and work more pleasant and enjoyable for humans. We believe that it is not spending a huge amount of money that makes a space comfortable and cosy, but making a wise selection of the elements, objects, accessories, and furniture to be used in the space, and creating a harmonious balance between them. This is our expertise that we offer you.
Brand design and development is one of the most critical marketing activities in any organisation. It can also be applied to individuals. Brand design and development encompass creating long-term strategies and employing visual tools such as name, colours, logo, stationeries, and the other elements related to the brand. These practices aim to create a distinctive identity to differentiate from the other brands in the market and generate a long-lasting identity in customers minds. A well-designed brand gives the company (or person) a distinctive position in the market among the competition. It makes clients loyal, attracts new clients, and creates reputation, credit and recognition. Either you want to launch a new product or enter new markets with new promotion strategies or need to rethink all your marketing collaterals or advertising approaches and/or position or reinforce the position of your brand in the market, it is worth relying on us as your design partner.